Apps vs Mobile: Getting the most out of native mobile apps vs mobile optimised web
80% of adults now own a smartphone. Optimising your mobile presence is one of the most valuable things your organisation can do to engage audiences.
Digital content is now primarily viewed on smartphones and tablets. Whilst mobile-optimised websites are prioritised in Google searches, the benefits of having a native app will far outweigh those of a mobile-optimised website.
Is a branded app right for you?
- An App fulfils a specific purpose, which offers a unique experience unavailable on a mobile-optimised website.
- An App provides a more robust user experience — by not relying on bandwidth or site performance content can be bigger and more dynamic.
- Storing data locally on a user’s device ensures it can be accessed anywhere and at any time without the need for a data or Wi-Fi connection.
- An App can utilise other native device functions such as camera, microphone, GPS and social sharing. When these functions are utilised you maximise user engagement with your brand.